About
The Jira Life is where enterprise tech meets real talk. Founded by Rodney “The Jira Guy” Nissen and Alex “Dr. Jira” Ortiz in 2023, The Jira Life spotlights the stories, tools, and humans behind the Atlassian ecosystem. With a growing global community and loyal following, our team—including Lina 'She Who Codes' Ortiz, Robert 'King Bob' Wen, and Sarah 'Jira Mom' Wright—delivers insights, laughs, and lessons to admins, agile teams, and curious onlookers alike.
Because we didn’t choose the Jira Life, the Jira Life chose us.
Looking to connect with the Atlassian ecosystem in a way that’s smart, genuine, and highly visible? The Jira Life offers unique sponsorship opportunities for brands who want to reach agile teams, DevOps professionals, and Jira admins who actually enjoy talking about work. Whether you're looking to sponsor an individual episode, a special video series, or even power our next live event or conference trip, we’ve got customizable options to match your goals—and your budget.
FAQs
What types of partnerships do you offer? We offer sponsorships, event appearances, custom training, and branded content creation. You can book a single collaboration or build a custom package that fits your goals.
Can I sponsor just one episode or video? Yes! We offer flexible sponsorship options—everything from single-episode shoutouts to full campaign takeovers. We’re happy to start small and scale up.
Will you travel to our event? Yes, we’re available for on-site interviews, panel hosting, and event coverage. Just give us the date and location, and we’ll work with you on the logistics and deliverables.
Do you offer virtual training? Absolutely. We deliver live, instructor-led sessions via your preferred platform. Each course is tailored to your team’s needs—beginner, advanced, or somewhere in between.
Can you create content for our brand, but publish it on your channel? Yes! That’s one of our most popular options. We can create co-branded content that lives on The Jira Life platform for maximum visibility—and provide you with copies to share across your own channels.
What’s the turnaround time? It depends on the project. For example: Sponsorships → Typically 1–2 weeks to publish Video content → Usually 2–4 weeks from script to final edit Training → We can schedule sessions as early as two weeks out Need something sooner? Just ask—we do our best to accommodate.
How do I know if The Jira Life is a good fit for my brand? If your audience includes Jira users, Atlassian admins, agile teams, or DevOps practitioners, then yes—we’re likely a strong fit. We specialize in connecting with professionals who actually use the tools and make or influence buying decisions.
What kinds of brands do you typically work with? We regularly collaborate with: Atlassian Marketplace app vendors Solution Partners and consulting firms Toolmakers and services in the agile, DevOps, and project management space Event organizers and tech communities If your product or service solves problems for Atlassian users—we’ll help you tell that story in a way that sticks.
What kind of message performs best with your audience? Our audience responds well to: > Real-world use cases > Behind-the-scenes context > Useful, not overly salesy, information > Genuine voices that respect their experience level If you’re open to letting us help shape the message, we’ll make sure it lands with credibility.
What if I’m not sure what to promote? That’s okay! We’re happy to help you define the offer, message, or angle during our planning call. We’ve helped partners clarify everything from feature launches to brand awareness goals.
Can I test a short-term project before committing to more? Yes. Many of our long-term partners started with a single sponsorship, one video, or a training session. Once we’ve proven the value, we can talk about scaling up or building a longer-term campaign.
How much do your services cost? We offer tiered pricing based on the scope of work, and we’re happy to build custom packages. During your discovery call, we’ll walk through your goals and provide a quote that fits your budget. For more on pricing read https://www.thejiralife.com/post/tech-creator-sponsorship-service-rates-2025