Custom Content with The Jira Life

If your Atlassian product or service deserves more than a dry demo video—The Jira Life is here to help. We partner with Atlassian Marketplace vendors, Solution Partners, and service providers to create authentic, engaging content that actually connects. Whether it’s an app walkthrough, explainer video, or behind-the-scenes interview, we speak the language of your audience—because we are your audience.

What Is Content Creation?

We produce high-quality video and podcast content that showcases your offering through our lens—professional, practical, and fun. Our content creation packages include:

• Product walkthroughs and demos

• App reviews or tutorials

• Partner spotlights and interviews

• Event recaps or co-branded livestreams

Your content can live on our channels, yours, or both.

Why Create With Us?

• Built-in credibility. Our audience trusts us to highlight what matters—and call out what doesn’t.

• Niche fluency. We don’t need a Jira crash course. We’re already fluent in workflows, Marketplace quirks, and what admins actually care about.

• Flexible formats. From short clips to in-depth explainers, we’ll help you pick the format that fits your story.

• Relatable tone. We make your product easier to understand—and harder to ignore.

  
  

How to Request Content

1. Fill out the contact form with content needs or email business@thejiralife.com

2. We’ll respond within 2 business days with a few options and questions to kick off the project

.

Our Process

1. Discovery Call – We’ll learn about your goals, product, and audience

2. Concept & Planning – Choose your format and co-create the structure or script

3. Filming & Production – We record and edit the content, keeping your message and audience in mind

4. Launch – We share the video on our channels and/or provide the files for your use

   
   

Content Options

App Demo or Walkthrough

• 3–7 minute explainer video

• Light scripting and voiceover included

• CTA to your app listing or product page

Feature Deep Dive or Review

• Focused on a specific use case, challenge, or release

• Includes real-world examples and Jira context

Partner Interview or AMA

• Filmed interview with your team and our hosts

• Conversational style, great for building connection

Event or Campaign Video

• Includes travel/event footage, interviews, or promo cut

• Best for launches, conferences, or community events

Optional: Include LinkedIn teaser clips, YouTube shorts, or newsletter mentions for extra reach.

After the Project

• You receive full access to all final deliverables

• We share across our social and video platforms (as agreed)

• Option to book recurring content or campaign series

Let’s Tell Your Story Right

Skip the scripts. Skip the awkward. Let’s create content your audience actually watches.