Sponsor The Jira Life: Let’s Get You Seen
- Rodney Nissen
- Apr 13
- 2 min read
Updated: May 6

Whether you’re launching a Marketplace app, growing your consulting brand, or just want to be in front of a tech-savvy, Atlassian-fluent audience—The Jira Life has a mic, a camera, and the attention of thousands of engaged professionals who get Atlassian.
What Is a Jira Life Sponsorship?
A sponsorship is your chance to plug into our growing audience through branded segments, shoutouts, video integrations, or full-on episode takeovers. You can sponsor:
A podcast or YouTube episode
A full content series
Our appearance at an event or conference
A mix of all the above
We offer customizable sponsorship packages based on visibility, reach, and format.
Why Sponsor Us?
Hyper-Targeted Audience: Our listeners and viewers work directly with Atlassian tools. They're admins, consultants, and teams making purchasing decisions.
Relatable Format: We blend professional insight with real talk. Your message won’t feel like an ad—it’ll feel like part of the conversation.
Multi-Channel Exposure: Get your brand featured across podcast, YouTube, LinkedIn, and email for extended visibility.
Trusted Voices: We’ve built credibility in the ecosystem. A mention from The Jira Life carries weight.
How to Request Sponsorship
It’s easy:
Complete the contact form with sponsorship details or business.thejiralife.com
We’ll follow up within 2 business days with options, pricing, and availability
Our Process
Discovery Call – We learn about your brand, goals, and what format works best for you
Package Match – See below for details
Creative Setup – We align on key messages, call-to-actions, and any talking points or assets
Production – We film, record, or go live
Launch – We’ll tag you in all the right places and help amplify the content
Package Match: Choose What Works for You
We offer flexible sponsorship tiers based on your goals:
Episode Sponsor
Mention at the top and end of a podcast or video
Your CTA in the show notes or video description
Perfect for new app launches or targeted promotions
Featured Segment
A custom 2–3 minute product walkthrough, demo, or story inside the show
We script it with you, deliver it in our voice, and make it fun
Ideal for service providers or new feature releases
Event or Travel Sponsor
Sponsor our trip to a live event or conference
Includes social media coverage, branded interviews, and video content from the field
You get visibility before, during, and after the event
Series or Theme Partner
Multi-episode sponsorship tied to a focused theme (e.g. automation, agile at scale)
Co-branded visuals, mentions across platforms, and first-look integration
Great for building long-term awareness and credibility
Custom add-ons include:
LinkedIn promo posts
Cross-posting in our newsletter
B-roll or behind-the-scenes footage
After the Sponsorship
We don’t stop at publishing. You’ll receive:
Performance Metrics (views, clicks, engagement)
Social Media Mentions
A Copy of the Final Asset to reuse or share
Option to renew or expand the partnership
Let’s Make Something People Remember
Ready to put your brand in front of the Atlassian crowd? We’re here for it.
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